Project Steev

Every Possible Niche

This is an entry about capitalism. But, I have to provide some background: So, I've been really into this great travel website called Kayak for the last couple months. It's basically a super-search engine for airfares. you put in where you want to go & when and it searches hundreds of airlines and other travel sites to find the best fares. And the best feature is the email alerts where it sends a message every day or week with the best fares under your certain price for your certain date range. Really useful.

However, this is about something really unuseful, unless you count relieving consumers of their cash useful. Which I guess it is if we want to keep the ol' economy pumpin', eh? So, ok, nevermind.

Just kidding. What I'm talking about is how capitalists, or 'the market', are constantly seeping into every possible crevice and nook of life, like vomit that gets into the cracks between tiles in your bathroom when you puke and miss the toilet. The example I have today is an email from Kayak, exhorting everyone to go on a trip: for chocolate. They proceed to provide a list of exotic or not-so-exotic destinations with no reasons listed to go other than their relation to chocolate: Belgium, New York, Hershey Pennsylvania, Oaxaca... ("No discussion of chocolate is complete without mentioning a trip to Mexico where it all began. ")
...Ignoring of course the brutal colonial history of Belgium's chocolate supremacy or the current human rights abuses taking place in Oaxaca, and other such bothersome facts, and I will skip over the details of these too for now, because what I'm talking about is how ridiculous it is to try to sell someone a flight to Oaxaca or Pennsylvania or Brussels for chocolate. But hey, it's Valentine's Day coming up and you're supposed to eat chocolate and why not be really cool and buy an $800 plane ticket instead of an $8 box of chocolate? Every little excuse will be tried by marketeers, because as Dennis the Menace once said, "All I need is one sucker." (image: Dennis behind a lemonade stand, sign announcing: lemonade, $10 a glass)

While the greenhouse gases choke the planet to death we're being told to blow our "disposable income" to jet around the globe with no more excuse for it than looking for cacao products and their traces, in the form of museums and theme parks. And meanwhile there are hundreds of millions who will never, ever, ever be able to afford to set foot on a plane, who in fact will never leave the tiny circle of land around the village they were born in, unless it's to migrate (rather than starve), to the nearest metropolis to work in a factory assembling plastic gadgets for gringos to buy at Wal-Mart...

thanx but no thanx, Kayak.com.

In the society of the spectacle, "Spectators do not find what they desire: they desire what they find." - Guy Debord

(Don't get me wrong, since this is the first time in a few years that I've been seeing someone at this time of year, I will probably ask that someone to do something special with me in honor of the fabricated holiday. But we won't be flying to Brussels.)