Fri, 9 Mar 2001 found dserklandATnish.org writing:
>Every Man, there is a book you on advertising in the last half of the
>century you might like. It's called "The Conquest of Cool" by Thomas Frank,
>the "Baffler" guy. Steev brought it to my attention or reccomended it to
also, read Captains of Conciousness by Stewart Ewan, and
Stay Free! magazine.
smh
>-dan
>
>
>
>
>
>Every Man <Every.ManATpressthebutton.com> on 03/09/2001 04:42:28 PM
>
>Please respond to rumoriATdetritus.net
>
>To: rumoriATdetritus.net
>cc: (bcc: Dan Serkland/National/NISH)
>Subject: [rumori] surrealist ads / TV
>
>
>
>
>First off, I'm glad you're enjoying my little dream-inspired thread, it
>indeed opened up a lot of new creative doorways for me that I never
>previously thought about.
>
>In regards to what you say about surrealism in advertising, I think that
>same technique is used just about anywhere on television anymore, isn't it?
>Most of TV's sitcoms and action/adventure shows seem to all have quite a
>surrealistic stretch about them. I wonder if this is making them more
>interesting? Or if this harkens back to the "appealing to the subconscious
>level" concept...perhaps many of us are buying into these ads and tv shows
>on a subconscious level.
>
>I was just discussing with someone recently about whether modern ads are
>more "honest" these days than they were in the 1950's. In many ways, the
>post-war material-production boom in the 1950's, combined with television,
>gave way to a huge onslaught of the HAPPY advertising stereotype. In just
>about every ad, there's a nice looking person with a big fake smile and
>with a professional radio voice telling you that you MUST have this
>product, and that everything you could possibly buy is of course, the best
>version of that product EVER. Was that surrealist back then?
>
>Now we have 7-up commercials knocking themselves..actually putting down
>their own product in their commercials to drive sales! (all that sugar is
>bad for you, we realize it...but drink it anyway..do it, JUST BECAUSE IT'S
>WRONG!) Is that surrealist? Perhaps moreso than in the classic 1950's
>approach.
>
>The modern voices used are less monotone and more human sounding...less
>fake-happy looking and more emotional...or at least trying to convey
>sincere emotion.
>
>I often wonder if someday ads will be no longer ads, and instead...embedded
>within the programs you're watching on TV. I'm willing to bet statistics
>are showing that people prefer subtle ads, versus direct ads...and
>therefore direct advertising will go away, and instead, incorporate itself
>into the shows we watch.
>
>Every Man
>
>
>On Fri, 09 March 2001, Lloyd Dunn wrote:
>> i've always found this interesting: advertising makes constant and
>> sophisticated use of surrealist techniques. a shoe thrown into a tree
>> causes a car to fall to the ground. (the car is powerful, and the
>> driver had let the clutch out too fast, is the only explanation for
>> this.) groups of young men eating fast food do so to the rhythm of a
>> popular song -- not a part of MY everyday reality. these are but two
>> examples (without mentioning the talking chihuahua) among myriads of
>> surrealist techniques used in all forms of advertising.
>>
>> these are glimpses into the dreamstate of corporations. something
>> beyond the mere selling of soap flakes is going on here -- these are
>> expressions of corporate fantasy. they take the posture of humor so
>> we don't have to think about them so much, but these are deadly
>> serious cultural artifacts, as effective at moving money and materiel
>> through society as a mack truck.
>
>
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Steev Hise, Nervert
steevATdetritus.net http://detritus.net/steev
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