Dan wrote:
>The whole "buy our product cuz it's bad for you"/Contrarian strategy
>probably got started in the mid 60's with the VW beetle ads, like the one
>with the picture of the beetle and just the caption "Lemon." Advertisers
>found they needed to go against people's notions to get their attention.
>
see http://www.stayfreemagazine.com/archives/14/anti-ads.html
for more info...
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