I saw it too. The execution was very similar to that of a "say no to drugs"
ad campaign. Funny thing is, my roommate told me that they had one of the
Napster founders presenting an award earlier in the evening. He was wearing
a Metallica t-shirt, and got considerably less applause than any of the
other presenters. (The audience being mostly mtv-type rock stars/record
executives and all...)
Matt
>From: Steev Hise <steevATdetritus.net>
>Reply-To: rumoriATdetritus.net
>To: rumoriATdetritus.net
>Subject: [rumori] mtv vs napster (fwd)
>Date: Fri, 8 Sep 2000 08:21:43 -0700 (PDT)
>
>
>---------- Forwarded message ----------
>Date: Thu, 7 Sep 2000 23:33:59 -0700 (PDT)
>From: jon <jonATscribble.com>
>Subject: mtv vs napster
>
>while taking a break from cspan coverage of 5-minute-chunks of
>the world leaders talking at the un (!), megan and i paused for
>a non-musical (thankfully) moment on mtv music awards.
>
>this was a "skit" like they do, i guess. one of the wayan brothers
>acting like some college kid downloading stuff on napster. suddenly,
>lars ulrich(?) from metallica walks in and the "kid" starts acting
>all star-struck: "metallica is so cool!", etc.
>
>lars starts ranting about napster, then he and presumably other
>band members begin sticking napster logo stickers on everything
>in the kids dorm room and trashing it, smashing everything.
>it ends with the kids girlfriend coming in and lars slapping a
>napster sticker on her butt as he proclaims, in a patronizing
>parental tone: "sure...sharing is cool ... when its not your stuff."
>
>megan and i were floored. the "humor" in the skit was muted at best.
>it was clearly just a message. i guess i would have put money on
>where mtv stood on this, but this was just ridiculous. not to mention
>the fact that if you stripped away the napster context, you are left
>with the wonderful message of "dont share" among others, sure, out of
>context, but pretty lame nonetheless.
>
>there are so many levels on which this "metaphor" fails completely,
>not to mention, of course, the underlying foundation that i (and, i
>am guessing, most of you) disagree with in the first place.
>it was just plain disturbing. that was like 2 hrs ago, and i was
>stewing so much i had to send this email.
>
>the lawyers and "intellectual property" battles rage on, i guess.
>i wonder how "mtv viewers" felt about it? what a crock.
>
>it somehow fit nicely into the un talks about "fixing" the worlds
>hunger, diseases, poverty -- from a mix of people who both meant it
>and who were just puffing hot air.
>
>
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